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The Nero Group strengthens Waitrose partnership and unveils collaboration with John Lewis
9 Dec 2024
In collaboration with The Nero Group, Waitrose will launch a new cafe concept in five stores which will offer fresh coffee from The Nero Roasting Company and quality food by Waitrose
Caffè Nero will separately also open its first cafe in a John Lewis store in White City, London
These joint projects build on a successful strategic partnership which began in 2021
The Nero Group, the family-owned and operated premium coffee house business behind Caffè Nero, has today announced new partnerships with Waitrose and John Lewis. Building on their successful relationship established in 2021, Waitrose and the Nero Group have come together and developed a new cafe concept which will initially launch in five Waitrose stores. The cafes will offer customers a menu with quality food and recipes from Waitrose and coffee roasted specially for Waitrose by The Nero Roasting Company.
There is also the opening of the first Caffè Nero in a John Lewis store, in White City, London. The 1500 sq ft store will seat 72 people and will offer the full range of Caffè Nero’s premium speciality coffees and its deli food.
Customers can also expect the same warm welcoming experience they would receive from any Caffè Nero store on the high street. The first Waitrose stores to offer the new cafes will be Billericay, Godalming, Keynsham, Locks Heath and Stroud. The new Waitrose café concept provides customers with a full sit in café experience.
Collaboration between The Nero Group and Waitrose started back in 2021. Since then the Nero Roasting Company has been supplying Waitrose’s 9 million myWaitrose loyalty customers with high quality roasted and blended coffee designed especially for them. Will Stratton- Morris, Caffè Nero CEO UK commented: “Our partnership with Waitrose continues to build and we’ve been delighted with the close working relationship we have grown. We have always seen the potential to deepen that relationship further and the launch of the new cafes in Waitrose is a key step in that process, as is widening the scope of our relationship with our first Caffe Nero store within a John Lewis store. I’m excited that customers can enjoy the hospitality and premium coffee of a Caffè Nero within the unique shopping experience of John Lewis. It’s a perfect pairing and there is still so much scope for our partnership to continue to grow”.
Charlotte Di Cello, Commercial Director for Waitrose commented: “We’re excited to build on our successful partnership with the Nero Group with the launch of our new cafes. The initial tranche of five cafes will offer the best of Waitrose quality food with coffee from The Nero Roasting Company in a welcoming environment with the great Partner-led service we’re famous for. Our stores are hubs for local communities across the country and we know our customers love to have the option of enjoying a coffee, snack or meal after their shop.
”ENDS"
About Caffè Nero Group Ltd:
Caffè Nero is the largest independent coffee house group in Europe.
Caffè Nero remains a family-owned and operated business.
The Nero Group operates over 1,050 stores across 10 countries
The Group has more than 625 Caffè Nero stores across the UK.
The Nero Group currently employs over 7,000 people in the UK.
Since 2016, through its charitable foundation, Caffè Nero has donated over $850,000 to UK and international humanitarian causes, as well as supporting and funding coffee farmers in the communities which produce Caffè Nero’s green coffee beans.
Caffè Nero was founded by Gerry Ford in 1997 and he continues to be the Group CEO.